marketing food

Dipu@1994: What is the conventional opinion? If your content is going to challenge anything, your introduction needs to trumpet that challenge. It doesn't need to explain the challenge in full, it needs to open the loop that the conventional paradigm may be wrong. To accomplish this, you don't need to explore what's wrong with the conventional paradigm, but you do need to explore the results of that erroneous mindset. For example, if the conventional knowledge is that running is the best cardio workout, your introduction doesn't need to explore why that's wrong. But, you can explore the ramifications of the paradigm. Because everyone believes this, there's a lot of people with bad knees and backs, hobbling through their later years. And, then the article can tease a challenge - could there be a better way that is both better cardio and easier on the body?

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